Online platform for land-based gaming halls during a pandemic

Introduction

In the context of the COVID-19 pandemic, many businesses have faced the necessity to adapt to new realities and seek alternative ways of operating.

One of our partners from Kazakhstan, the owner of a network of land-based gaming halls, was forced to rethink his strategy due to restrictions on mass gatherings.

Thanks to cooperation with Inbet Games, it was possible to successfully adapt the client's land-based business to an online format, preserving the customer base and minimizing losses.

Read about the detailed description of this successful transition to the world of online gaming amidst incredible competition.

Client

Our client is the owner of one of the largest networks of gaming halls in Kazakhstan, with extensive experience in the gambling sector and a broad base of regular players who value quality service and a variety of games.

Goals and Objectives

The project's goal was to successfully transfer our partner's business from land-based gaming halls to an online format to adapt to the changing realities during the COVID-19 pandemic.

Main objectives:

Objective 1: Transition the business to an online format to preserve revenue during the pandemic;

Objective 2: Retain the base of regular customers and attract new players;

Objective 3: Minimize costs on rent and personnel.

Challenges

Rapid and effective adaptation to the online format
Initially, the client's business focused exclusively on land-based gaming halls.

Significant efforts and resources might be required for successful adaptation to an existing online format.

Potential loss of customers
The transition to an online format may raise concerns among regular customers accustomed to visiting land-based halls.

The solution should include all necessary safety and marketing tools to enable a smooth transition for the player base and encourage the attraction of new players.

Brand transition
One of the requirements for the interface implementation should be not only convenience but also creating a unique and familiar brand style for existing players.

This also includes adapting popular gaming solutions favored by users.

Key Features

Full transfer of gaming content
Based on the analysis of the preferences of regular customers, the most popular games from top providers, including traditional hall and TV games, were integrated.

This helped maintain user loyalty and provided comfortable conditions for transitioning to the online platform.

Loyalty system and marketing tools
A loyalty system was implemented to retain players and encourage their activity on the platform.

Various bonuses, multi-level jackpots, promotions, a free spins store, and privileges for active users.

Development of a familiar and understandable interface
A user interface was developed that is not only convenient and intuitive for all players but also gives a sense of the familiar brand at first glance.

The detailed design of the platform considers the atmosphere and style of the gaming halls.

Results

Retention of regular customers
Thanks to effective communication with regular customers and active marketing campaigns, our client was able to retain his audience.

Cost reduction
The transition to an online format allowed our client to significantly reduce expenses on renting premises and paying staff, which led to an increase in his profits.

Increased revenues and audience
The online platform provided the opportunity to simplify attracting new players from various regions, making the client's business more scalable and profitable.

Conclusion

The project successfully implemented the transition of our partner's business from land-based gaming halls to an online format, ensuring the retention of regular customers and attracting new players. Thanks to the full transfer of gaming content, a loyalty system, and the development of a familiar interface, it was possible to minimize losses and increase company revenues.